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Thursday, March 26 • 2:15pm - 3:15pm
Your Most Valuable Marketing Tool: 6 Ways You're Not Using Google Analytics (But Should Be)

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Within Google Analytics lies nearly all the information you need to make strong online marketing decisions. Which landing pages on my site lead to the most orders or subscriptions? How well do smartphone users do on my site? Which blog posts drive the most traffic to my site? Which pages drive the most ad clicks? The list of valuable questions that can be answered is virtually endless.

But that's just the problem! The massive amount of data and number of reports within Google Analytics can be overwhelming. How do you find the information that can help you the most? How can you use Google Analytics to get more useful information, faster?

In this session, we will cover 6 specific uses of Google Analytics that you can implement right away to help you drill down to the most meaningful information efficiently. By the end of the session, you'll walk away with specific examples of techniques to apply to help you leverage Google Analytics to drive more traffic and increase conversions. This session will be helpful both for novice GA users, as well as intermediate users who look at different reports, but don't feel they get enough actionable analysis from them.

Speakers
avatar for Tom Bowen

Tom Bowen

Web Site Optimizers


Thursday March 26, 2015 2:15pm - 3:15pm
Ballroom

Attendees (16)