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Thursday, March 26 • 1:00pm - 2:00pm
Stories (and Secrets) of Pro-Social Media Sports Fan Engagement

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Sports fans are social creatures. From the water cooler and the sports bar, to Twitter and Facebook, fans connect through a deep and abiding passion for sports. Aside from the sports stadium, social media is the next best space for fan engagement (secret #1, it might be better than the stadium). Fans bond while “talking trash” with other fans via social media, connect with favorites teams and athletes, and create original sports-related content (secret #2, the social media strategies you use for engaging sports fans are the same strategies for winning new fans for your local coffee shop, or any business). Learn how to translate a passion for sports into a passion for your business via social media. Using stories of fan engagement, Earnheardt offers tips and strategies for cultivating your sports fan base, while promoting a prosocial atmosphere. Whether you’re managing social media for the OKC Thunder, Target, or Tom’s Bargain Bin, you’ll leave with news tips for connecting with your fans (secret #3, by tapping into their identity, affinity and motivations).

avatar for Adam Earnheardt

Adam Earnheardt

Chair and Associate Professor, Youngstown State University
Dr. Adam C. Earnheardt is chair and associate professor of communication studies in the Department of Communication at Youngstown State University. He has authored or co-authored five books, including The ESPN Effect: Examinations of the Worldwide Leader in Sports (co-edited with colleagues at Oklahoma State and New Mexico State), Sports Fans, Identity, and Socialization: Exploring the Fandemonium (Lexington), The Modern Communicator (GRT... Read More →

Thursday March 26, 2015 1:00pm - 2:00pm

Attendees (15)