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Thursday, March 26 • 3:30pm - 4:30pm
How to Think Like a Content Marketer

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Attendees will learn:

Content marketing = content + marketing, and that creating great content is only half of the equation. Creating an audience for that content is the other half.

In order for content marketing to be effective, a content marketer need ask themselves 2 questions about every piece of content BEFORE they create it.

1) What is the goal of this content?

Suitable goals are: conversions/lead/sales, permission assets, links, qualified traffic and social engagement 

2) What is the promotion plan for this content? (how will they get it in front of people).

I'll go through dozens of real world examples of content creation and the tactics used to promote that content (sharing, outreach, PR) for local brands that have resulted in social engagement and links from digital heavyweights like Dodge and The Hollywood Reporter. 

I'll show how I track the success of content, tracking it right through to conversions in Google Analytics to answer the question - 'Did this content work?'. 

3) Finally I'll talk a little about how these tactics should scale up into a coherent strategy and give some examples of the content strategies of familiar websites.

Speakers
avatar for David Christopher

David Christopher

David Christopher is a former Telegraph.co.uk Audience Development Executive. He has spoken at Pubcon New Orleans, the Greystone.net Healthcare Conference in Las Vegas, and founded Confluence conference, Oklahoma City's digital marketing and creativity conference. | | In 2010 he and his boss started what has become Oklahoma’s largest internet marketing agency. He is currently the Senior Inbound Marketing Manager in charge of a team of... Read More →


Thursday March 26, 2015 3:30pm - 4:30pm
Ballroom

Attendees (21)