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Friday, March 27 • 10:15am - 11:15am
How I Birthed a Brand with Social Media

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It all started out as a Mom blog, with the dream of one day owning my own Birth Doula and Childbirth Education business. As I began to realize I was ready to launch my business, I wondered how I was going to transition from the highly personal "mommy blog" Honeybee Mama brand to the professional Childbirth Service, it occurred to me that in selling myself, I was going to sell my business. I continued to sell myself, opening up my family life to social media through my personal blog, professional blog for TulsaKids Magazine, Twitter and Facebook, and soon I birthed my business. To me, personal and professional work hand in hand to promote a brand that is uniquely me: Honeybee Mama. My Childbirth Training Manual and Training System, The Birth Experience, continues to flourish under the Honeybee Mama umbrella as well.

Three take aways: 
1. Be yourself - your uniqueness is what will sell. If you're trying to be like anyone or everyone else, you'll always be one step behind and won't be able to be completely true to your brand.

2. Follow open doors - sometimes you have to be willing to do things you don't love that allow you to do the things you DO love. Also, following your skill set through open doors and opportunities that are presented to you expands your skill set and often makes you BETTER at what you love. This also expands your network and spreads the word even more about what you do. And in the social media world this increases visibility, which is exactly what you want.

3. Do exactly what it is you love - you can't be all things to all people because you're desperate for money or followers. When you're willing to do everything, you'll spread yourself too thin and you risk not excelling at the very thing you're excellent at and that you love. When you hone in on exactly what it is that you love to do, your passion will drive you through all the hustle necessary to succeed. In turn, you will only get better at that and shine and continue to build your brand. Also, this gives you a chance to pass the buck to someone else who loves something you don't. And when you scratch other people's backs, they'll scratch yours.

avatar for Missy David

Missy David

Owner, Missy David Enterprises, LLC
Professional Mom, Blogger, & Childbirth Professional in Tulsa, OK. Dreamer, optimist, entrepreneur, lover of wine, mochas, npr, my chucks & my family. Life is what you make of it. Make honey!

Friday March 27, 2015 10:15am - 11:15am
Tactic Room 1

Attendees (8)