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Friday, March 27 • 1:30pm - 2:30pm
Want to Be Desirable? Become Discoverable.

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Businesses, people, ideas, brands, places are all competing for the same social currency these days. From apartment complexes to social justice campaigns to concert tickets to pizza, opportunities emerge – and are then won or lost – faster then ever. Mandy's presentation will share some knowledge about the state of our socially connected world today, what drives what people to make what kinds of decisions, and some ways brands and businesses can harness the immediacy of information to drive growth, fuel innovation, build community, and become discoverable – even desirable – to their target audiences.

avatar for Mandy Vavrinak

Mandy Vavrinak

Mandy Vavrinak often says that Crossroads Communications, LLC, is a business she never intended to start, though it now defines professionally who she is and personally how she interacts with much of the world. Mandy has extensive experience in connecting people to markets, places, spaces and to the ideas they need and want to explore. She uses an integrated marketing and public relations approach that includes traditional media and new media... Read More →

Friday March 27, 2015 1:30pm - 2:30pm

Attendees (14)