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Thursday, March 26 • 3:30pm - 4:30pm
Will Your Circle Be Unbroken?

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Much has been said and written about how businesses can and should use social media to reach business objectives. Whether it be sales, customer service, lead generation, internal communication or brand awareness, social media can have a role in just about any business.
But what about your operations and internal process? How do those social media touchpoints make their way through your company?
All too often there are processes and procedures for how to handle the communication itself, but not how to handle how that communication makes it way through your company and back to the person managing the social media to close the loop via the platform the contact came in through.
In this discussion, we will look at:

How to know if your current internal processes and procedures are ensuring the social media communication makes a complete loop through your company.
How to figure out what that circle should look like and how to tell if a link in the chain is broken.
How to ensure that your company is getting the most out of its social media efforts by most effectively and efficiently moving the issue addressed in the social media contact through your internal process and getting the resolution back to the public forum that it first came through.

avatar for Gloria Bell

Gloria Bell

Chief Digital Strategist, Bell Digital Strategies

Thursday March 26, 2015 3:30pm - 4:30pm
Tactic Room 1

Attendees (2)