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Thursday, March 26 • 4:45pm - 5:45pm
Small Fish in a Big Pond: How to Get More Press As a Small Business

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Being a business owner is hard enough, but it's even tougher to try to take care of marketing efforts if you're a small shop or just super busy.

Making sure that press plays a part in your digital strategy is more important than ever in the ever-changing SEO landscape. There are plenty of PR opportunities available, but the hard part is knowing where to go to get them, and how to do so in a time efficient way.

The concepts that the audience will come away with are:
1) Agile PR tools
2) Methods to help streamline the PR outreach process
3) Actual hard numbers and benefits they can expect from attaining such links and mentions
4) Why these mentions are important to SEO and increased ROI.

Speakers
avatar for Jared Carrizales

Jared Carrizales

Founder, Heroic Search
Jared Carrizales leads the team at Heroic Search, an SEO and content marketing-oriented agency in Dallas. In the last 6 years, Jared has spent time as an online marketing consultant, as well as search marketing director at a digital marketing agency. In addition to running Heroic Search, he enjoys playing tennis, spending time with his 7 year old, and catching up on his Netflix watch list.


Thursday March 26, 2015 4:45pm - 5:45pm
Ballroom

Attendees (7)