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Thursday, March 26 • 4:45pm - 5:45pm
How to Create Compelling Messaging that Connects with Your Audience

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As communicators, we often create memorable messages. But sometimes we fail eitherbecause we forget what a message is and what it is not, or the message doesn’t resonatewith our audience. What if messaging is more than “what we want to say” or even more thanour talking points and a call to action? As communicators who use social media foramplification and engagement, can we ensure we get the message right? In this interactivelearning lab, we’ll use your real life for examples and you’ll walk away with immediateapplication.You’ll learn:● The keys to successful messaging● How discovering your value contributes to developing your Point of View● How to transition from PUSH to PULL message development● How to use The Message Box, a tool for crafting compelling messaging

Speakers
avatar for David Welch

David Welch

d: Brand | Strategy | Communication
Recently relocated back to Tulsa after a decade+ in SoCal. Looking for FT MarComm opportunities in Tulsa/OKC area. | | B2B and B2C MarComm professional looking for company/organization where I can help develop loyal audiences for exceptional products, compelling causes, and challenging niche markets. Focused on quickly gaining customer insight, stretching marketing dollars, maximizing assets, and meeting business goals... Read More →


Thursday March 26, 2015 4:45pm - 5:45pm
Tactic Room 1

Attendees (8)